There are quite a few Human Needs theories around, but none that covers every human need thinkable while remaining as simple and straight forward is this one. Simon Hertnon’s theory is part of Clear, Concise, Compelling (buy it from Nakedize here) and can also be seen online in Dutch, German, French, Italian, Spanish, and Swedish.


This is Nakedize’s first publication, the first cooperation between Simon Hertnon and me. This essential book is still available from Nakedize. Clear, Concise, Compelling is also part of Simon’s writing seminar Nakedgrammar.

A new identity for Shodo, a Dutch company that organises courses helping people with their personal exploration and growth, through creative writing and keeping a diary. The logo will gradually be implemented.

The Dutch International Wine Festival, offering ‘hot reds and cool whites’, was the first of its kind in The Netherlands. This is Karl Lang’s business card, but I also designed banners, leaflets, elements for the website and other promotional material. Still like the logo.
Yesterday Design Den Haag presented twelve designs, chosen out of over 1400 entries, that will be produced into flags and shown at an outdoor exhibition in The Hague. My design didn’t make the cut, but here it is anyway, followed by the rationale. You can see the other entries here.

BARCODEU (no stars - all stripes)
At a quick glance all Europeans are alike, just like barcodes. But get up closer and unique identities and characteristics become apparent - first and foremost through language. In this generated EU-barcode all EU spoken languages are present - each proclaiming the EU’s motto: ‘united in diversity’. A barcode has never before been applied as a symbol for a (group of) nation(s) - it will be unique!

Luminous Blue’s chapter illustrations give an indication of Lance Blue Dunkquist’s journey. Read all about Lance’s travels and transition in Blake Crouch’s latest novel you can buy here.

Cover art for Strong Sustainability for New Zealand, a Nakedize publication. The book explores the principles and scenarios of strong sustainability, and its effects on the environment and population of Aotearoa. A thought provoking book you can buy direct from Nakedize.