There are quite a few Human Needs theories around, but none that covers every human need thinkable while remaining as simple and straight forward is this one. Simon Hertnon’s theory is part of Clear, Concise, Compelling (buy it from Nakedize here) and can also be seen online in Dutch, German, French, Italian, Spanish, and Swedish.


This is Nakedize’s first publication, the first cooperation between Simon Hertnon and me. This essential book is still available from Nakedize. Clear, Concise, Compelling is also part of Simon’s writing seminar Nakedgrammar.

Cover art for Strong Sustainability for New Zealand, a Nakedize publication. The book explores the principles and scenarios of strong sustainability, and its effects on the environment and population of Aotearoa. A thought provoking book you can buy direct from Nakedize.
Simon Hertnon’s book may help you blokes out there to get a grasp, and the girls will most likely benefit giving a copy to their potential knight in shining armour. Love and Logic will be available soon from amazon, or go for the fully designed version from Nakedize.
